Posted by: Witch Doctor | April 21, 2008

This is healthcare as a commodity

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AGGRESSIVE MARKETING IS OK NOWADAYS

INDUSTRY GIANTS PUSH OBESITY SURGERY

“Once dismissed by some surgeons as a gimmick, gastric banding — in which a silicone band is wrapped around the upper stomach to restrict food intake — is now the focus of a fierce competition pitting consumer-products giant Johnson & Johnson against Botox maker Allergan Inc. Venture-capital-backed outpatient centers are popping up to implant the bands. Growing ranks of surgeons are touting the procedure at free public seminars. All see a vast market in a country where diet and exercise programs have failed to slow an obesity epidemic…….”

“…..There’s no question that advertising and the commercialization of the band is what’s driving it,” says J.K. Champion, a bariatric surgeon in Atlanta……..”

“…….Now, scores of surgeons across the country are touting weight-loss surgery at free seminars. Patients find them on Web sites sponsored by Allergan and J&J, as well as the Web sites of individual surgeons, hospitals and outpatient centers……..”

“……..Allergan isn’t backing down. Adapting strategies that built Botox into an iconic brand, Allergan is rolling out a new multimillion-dollar Lap-Band campaign. “If I lost the weight…I could stop taking so many medications,” says one heavyset woman in a television spot that started airing in March. Shown on ABC, CBS and cable stations, the spot targets female audiences of daytime soap operas……”

THE MARKET MAKERS

The Botox People will make another killing out of this one.

Wonder if it will be marketed in the UK?

Wonder if polyclinics will buy into it?

Wonder if the dentists will do it?

Teeth are for chewing……

Food goes into the stomach……

Yes, My Black Cat, there is a strong connection. The dentists could do it – fillings, botox and gastric banding – all in an afternoon. A nice day out with friends at the polyclinic.

Do you remember the olden days, when doctors and dentists could have been struck off for marketing themselves, My Black Cat?

Quaint, wasn’t it?

redapple.jpg a red apple ……………………

The Witch Doctor – Link to a random page

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LINK TO UK MISSING KIDS WEBSITE

LINK TO MISSING PERSONS WEBSITE

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